We know just how crucial your running shoes are for performance, and with the good weather hopefully here to stay, now’s the perfect time to upgrade your potential with the technical excellence of adidas SolarBOOST.
This week – from Monday to Saturday – adidas will be popping-up in eight different London locations to offer you a chance to get your very own pair for free! It’s all about speed with this giveaway – so make sure you act fast to be the first to grab a pair of free kicks.
Inspired by NASA engineering, adidas Running’s brand-new technical performance shoe, adidas SolarBOOST, is designed for pure function. From a micro-stitched upper that precisely holds your foot to energy returning BOOST, adidas SolarBOOST delivers superior comfort, cushioning and support. The final result is a shoe that rewards your efforts with a running experience that’s smoother than ever before.
Want to get involved? The first people to reach each drop point and share the secret codeword will be able to pick up a pair of shiny new adidas SolarBOOST without exchanging a penny, no questions asked.
If you want to upgrade your footwear for free, you’ll need to be quick as there are only 10 pairs of adidas SolarBOOST to give away at each location. (Update: due to demand, there will now be 20 products available at each drop!) Secret London will be exclusively revealing each day’s drop point at 6pm each day, so keep an eye on our Instagram stories and this article for details. adidas SolarBOOST will be available in stores from May 17, 2018. To find out more, just visit their website.
You’ll find the full T&Cs for the giveaway here. Don’t miss your opportunity to upgrade to the best running tech in London.
Each specific location will be revealed on the day, but we can reveal the drop areas now:
MON May 14> 6pm: Exhibition Rd, Kensington. TUE May 15: 6pm, Soho Square.
WED May 16: 6pm, Hoxton Square.
THU May 17: 6pm, Venn Street, Clapham.
FRI May 18: 6pm, North London – location revealed at the time.
Tested by the adidas Running communities in cities across the globe, this shoe is the perfect tool for optimising your performance by empowering you to harness superior energy and self-confidence. You’ll even be able to try them on and take them for a little test run if you want to check them out first… not that you’ll need convincing once you’ve taken a closer look, trust us.
@adidasLondon #SolarBOOST #createdwithadidas
This post was sponsored by adidas." (taken from Secret London)
I created two Facebook videos as part of the adidas SOLAR BOOST social campaign, advertising the launch of solar BOOST running shoes and the opening of House of Solar in Brick Lane. First video above was re-edited from material provided by the client and the second was shot and edited by me. Throughout the week-long activation, we revealed secret drop points at 6pm each day on Instagram and filmed the give aways of SolarBOOSTs. The third video was put together from these Instagram stories as a recap.